We are getting Uber excited after the announcement that the smartphone taxi app Uber will be coming to Brighton and Hove!
Brighton and Hove city council announced this week that the smartphone taxi app Uber is to operate for a year in the city on a temporary licence. This decision comes after concerns by local taxi companies that the app would undercut their business in the area.
Uber was created in San Francisco in 2009 by Travis Kalanick and has expanded to hundreds of cities worldwide ever since. Uber’s goal is to connect riders and drivers seamlessly through an app that is easy and convenient to use. It also allows the expansion of private drivers who become their own boss through the app.
The Uber app uses GPS technology to connect riders with drivers and allows payment for the journey to be made safely online - meaning that cash transfers are a thing of the past. With a sum agreed before the start of the journey and destinations pre-confirmed, Uber challenges the conventional way of getting a taxi.
Although Uber has been operating in large cities throughout the UK for a while now - not least of which the capital - it has often been negatively criticised by taxi companies that are concerned over whether the increased competition will be fair and whether background checks will be as stringent as for taxi drivers. However, Uber announced that all of its drives are ‘fully licensed private hire drivers, and have been through enhanced DBS checks, the same background check taxi drivers go through.’
With the rise of advanced technology that is accessible to all through smartphones, it is no wonder that Brighton has taken the decision to take a step towards the future with this decision. Despite the disagreements from the taxi companies, Uber has quickly become popular around the globe … plus a little competition never hurt anyone!
Stay tuned for more information about when Uber will be ready for use in Brighton and Hove!