Make the most of your holiday property with Best of Brighton Holiday Lettings
With both local and national expertise and support, you'll get the best of both worlds
Here in Brighton, we have passionate, knowledgeable property specialists who can support you in getting your property ready to let. We're also part of the Original Cottages family, which means that you get additional benefits from our central team of experts. From pricing to marketing to property grading, we can ensure that your property is set up for a successful season, year after year.
Established in 1992, we have over 25 years of experience and pride ourselves on our acute understanding of the holiday lettings industry and our customer database. Based in the North Laine area of Brighton our local and friendly team have extensive knowledge of the area and all share a passion for property! As one of the family of brands owned by The Original Cottage Company we benefit from a national marketing team to help our local staff maximise the earning potential for your property.
"The refurbishment of my holiday home had been majorly delayed by the lockdown and there was a significant chance that I would miss the summer season completely. However, with Annabel’s support, hard work and enthusiasm, it was actually launched to the holiday market within just 36 hours of being ready and then went on to achieve an incredible 7 full weeks of summer bookings in the first few days of going live. My thanks go to Annabel and her team for such a speedy response!"
Homeowner Feedback, July 2020
Find out what the Brighton team can do for you
0800 368 9358
letting@originalcottages.co.uk
To read more about us and the services we can offer you, simply request an owner information pack:
Why holiday let with Best of Brighton?
Our holiday letting service in Brighton can be tailored to suit your needs, here are some of the key reasons why you should let with Best of Brighton Holiday Lettings:
Expert marketing
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Leading digital marketing expertise from a large team working both in Brighton and Norfolk.
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Effective, targeted and exciting marketing activity featuring your individual property & free professional photography.
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We list our properties on 17 of the biggest affiliate websites, plus 100's of smaller websites too - at no extra charge to our owners - including the following major brands:
It makes financial sense
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We’ll visit your property (for free) to let you know how much you could earn.
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Competitive commission rates, no sign-up or renewal fees (we only start making money when you do).
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Attractive payment terms; regular monthly payments and easy to understand statements, plus protection from cancellations and damages.
We're customer service led
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Knowledgeable & friendly local team in Brighton, plus a central team of experts.
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Our holidaymakers come back year after year (which means more repeat customers for you).
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Tailored property management services, arranged to suit you (we won’t try and sell you a package).
Our response to Coronavirus (Covid-19)
From the start of the pandemic, we have been focused on supporting our homeowners, guests and staff
Sending clear, regular communications
In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.
Keeping safety our top priority
Our local teams have been equipped with all of the PPE necessary to continue visiting and servicing properties safely . Our photography teams have also adapted photoshoots, making them 'contact-free'.
Being there, whenever needed
We have made sure that we’re always available on the end of a phone or email, and the feedback from our homeowners has been fantastic – we, and they feel like our relationships have only strengthened during this time.
Looking ahead...
With holiday bookings now on the up, we are helping both new and existing homeowners to make their properties safe and ready for visitors. We understand our holidaymakers’ needs and are advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.
Homeowner feedback we received during the pandemic:
Marketing your holiday property
The primary objective of our marketing activity is to help maximise the revenue potential of your property by bringing in bookings – lots of bookings! To achieve this we implement an extensive and targeted marketing programme:
OUR WEBSITES
Our websites are 'fully responsive’ which means they change to best fit the device on which they are being viewed. We invest in ‘pay per click’ advertising and continuously work on our ‘organic’ search engine performance on Google. We market properties on our national website; www.originalcottages.co.uk and our luxury website; www.nicheretreats.co.uk
Over 60,000 visitors to our own website each year
AFFILIATE WEBSITES
We pay to list your properties on a range of affiliate websites, both in the UK and elsewhere in the EU, casting the net further still. These include: Airbnb, Tripadvisor, Snaptrip, Holiday Lettings and HomeAway.
SOCIAL MEDIA
We showcase holiday properties, special offers, local news and events through our social media accounts, and actively engage with our followers on Facebook, Instagram, Twitter and Youtube through our organic and paid social media activity.
CAMPAIGN MARKETING
We regularly communicate with our customers with personalised, targeted emails and mailers. We feature properties, events and special offers, tailoring the content to our audience. In addition to this our online blog gives customers insider news and tips to make the most of Brighton.
Over 290,000 marketing emails sent to our customer base every year
SHOWS
We attend local shows, such as Brighton Pride, so people can meet us and find out about our holiday properties. We have high quality show displays, branded giveaways and run a 'win a holiday' competition to build our customer base and attract new holidaymakers to our properties.
ADVERTISING & PR
We place carefully timed advertisements in local press and selected national magazines and papers. We work with PR specialists, journalists and high profile bloggers to gain our properties as much coverage as possible. We also work closely with local tourism agencies and a number of UK and overseas affiliates.
Multiple relationships formed with national brands, for example Virgin Wines, John Lewis and Country Life Magazine
LOCAL PRESENCE
Our central Brighton office, vehicle and sponsorships in Brighton promote our brand and collection of holiday properties. We make the most of every opportunity to ensure holidaymakers, local businesses and visitors to events are directed to book our properties with ease.
Our high street office is perfectly positioned to advertise our holiday properties to passers-by.
Maximising your income
Combining over 25 years holiday letting experience nationally with our local expertise in Brighton we know how to maximise your income through holiday letting.
Competitive commission, including a reduced introductory rate
Individually researched price bands and optimised calendar
Bespoke marketing showcasing your property's unique features
Tailored property management, only pay for the service you want
High repeat booking percentage builds your customer base year after year
Holiday properties as an investment
Staycations are experiencing a huge surge in demand and given the nature of UK self-catering breaks appealing to those looking for safe, environmentally friendly, cost-effective holidays, this is set to continue for some time to come.
Our experienced Property Recruiters frequently work with homeowners to help them select, furnish, manage and let their property, optimising their return on investment. Here is a summary of how we can help:
We can visit properties with you.
We can provide helpful feedback on the ‘letability’ of a property given its location and amenities.
We can offer practical advice on simple steps to improve the ROI of the property (e.g. interior design).
We can generate property proposals with rental rates and income.
We can support with the practical running of the holiday let, taking away any ongoing hassle.
Please call us on 0800 368 9358 or send us an email if you’d like to find out more about how we could help you with your holiday home investment.
Testimonials
We're incredibly proud of the feedback we receive from our property owners, here's what they have to say:
- Owners, Terra Nostra.
- Owner, Brunswick Road Flat.
- Owner, Hanover House.
- Owners, Windmill View.
Additional benefits for our homeowners
10% Original Cottages discount
As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.
With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less.
Exclusive discounts from our partners
We love loyal customers. To say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.
How to join our family
If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.
1
Contact us
Call or send us an enquiry so we can arrange an informal chat with one of our knowledgeable team members.
2
Arrange to meet
We would love to visit your property, or arrange a video meeting and tour (whichever is more appropriate) with no-obligation on you at all.
3
Join our family & receive bookings
We arrange your property setup and once live we launch our marketing activity to secure bookings and generate you income.
Meet the Team
Brand Manager
Admin Assistant
Corporate Sales Consultant
Property Manager
Property Recruiter
